The Dangerous Olive of Evidence and Stop Chasing Innovation #behfest16

This is a week 2 #behfest16, Festival of Behaviour Change update from Bangor University, programme link here. The Dangerous Olive of Evidence. Yes, that does sound a bit weird, but please stick with me for the explanation. Close your eyes and just imagine an Olive (don’t worry, I’m not trying to trick you into a […]

Duck or Rabbit, the Evidence! (based on perception and bias)

Can you see the Rabbit and the Duck? Try turning the screen through 90 degrees – then back again. Right, fun over, back to the serious stuff. Hands up if you hear this phrase, chanted out at just about every meeting you attend nowadays. It’s a new mantra that started creeping into widespread use about […]